It's time to stop product returns
It's time to stop
product returns
product returns
Predict customer intent and discover a local network to close the purchase loop earlier,
keeping products from returning to the warehouse or landfills.
Predict customer intent and discover a local network to close the purchase loop earlier, keeping products from returning to the warehouse or landfills.
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Helping large retailers

with ESPR regulation

From 2026 retailers will be banned from recycling or destroying returns, leaving few choices for retailers due to the challenges of seasonality — we unlock earlier demand.
LOVED BY BRANDS READY FOR REGULATION

"The service level is remarkable and magic has become a really important and valued partner. "

Cia Wilthorn
Head of E-commerce
Returns keep coming
Hiding returns in clearance sales,
donating or recycling is not the answer
Retailers cover losses
20 billion returns in 2023
5 billion went to landfill
After covering up returns through sales, recycling or donations
Local opportunity
Almost all returned products are reordered within the same week
In this local overlap — returns can be predicted and fulfilled just-in-time
ANALYTICS
Visualise the overlap of returns and new orders with just a URL

Our machine learning algorithm calculates the predicted emissions and losses from one simple input — a URL.

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SUSTAINABILITY
Sell predicted returns and fulfil them locally as 'just-in-time'

Our dashboard predicts all returns with 99.5% accuracy to enable retailers to list items earlier, to cut the risk of ending up unsold and at risk of landfills.

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SUPPLY CHAIN
Find regional reverse logistics hubs to shrink shipping fees

By reducing shipping distances in the reverse supply chain, instant savings are made with 'just-in-time' fulfilment by predicting returns

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Ready for EU ESPR compliance?