It's time to stop product returns
It's time to stop
product returns
product returns
Predict customer intent and discover a local network to close the purchase loop earlier,
keeping products from returning to the warehouse or landfills.
Predict customer intent and discover a local network to close the purchase loop earlier, keeping products from returning to the warehouse or landfills.
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Helping large retailers

with EU ESPR regulation

From 2026 retailers will be banned from recycling or destroying returns, retailers are left without choices due to seasonality — we unlock earlier demand.
LOVED BY BRANDS READY FOR REGULATION

"The service level is remarkable and magic has become a really important and valued partner. "

Cia Wilthorn
Head of E-commerce
Returns keep coming
Hiding returns in clearance sales,
donating or recycling is not the answer
Retailers cover losses
20 billion returns in 2023
5 billion went to landfill
After covering up returns through sales, recycling or donations
Local opportunity
Almost all returned products are reordered within the same week
In this local overlap — returns can be predicted and requested
ANALYTICS
Visualise overlap of returns and new orders with just a URL

Our machine learning algorithm calculates the predicted emissions and losses from one simple input — a URL.

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SUSTAINABILITY
See local demand to cut route emissions and risk of landfills

Our smart dashboard finds all shipping routes that could have been avoided by finding the local demand necessary.

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SUPPLY CHAIN
Find regional reverse logistics hubs to cut shippings costs

By reducing shipping distances in the reverse supply chain, instant savings are made with magic handling returns.

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Ready for EU ESPR compliance?